Another book sent off to my editor.

I think I’m finally starting to get long-form copywriting.

Reached that stage of parenthood where potty jokes have multiple levels of meaning

Protip: Always label your folders. Almost lost 2 months of copywriting training because it was mis-filed.

Happy to hook up some end-to-end conversion tracking. Still have a few cracks but my tracking is getting better.

A 326% improvement on a 48 hour split test sounds like a good use of time to me.

Time to get back onto a running schedule. Completing a half marathon this year would be fun.

I love that a ‘must-do’ thing tomorrow is to make vegan shake cheese for my toddler. #priorities

Feels good to put the final touches on a new email course

MicroConf flight booked